Website optimisation preview

Premium spas at affordable prices

The page the Facebook ads point at. Opens on a backyard at night with the price stated plainly, then answers the two questions that actually decide the sale: will it fit, and can we get it in. Carries the product page inside it, the free buying guide, and a delivery checker that confirms your suburb from your postcode.

Please look at this one on your phone. Most of the people who see it are on a phone at night.

The Value Case

The current direction. Opens on a real backyard at dusk with a plain statement of the price and what it is less than, then proves the build is not where the money was saved, then concedes honestly what was left out. Carries the component comparison, the jet map and the scale band.

The Water Room

Experience first. A dark room with one object lit, arguing what the spa feels like before what it is. Signature moment: an interactive jet and seat map built on the real top-down product shot.

The Spec Sheet, Enlarged

Evidence first. The verified numbers become the design. Signature moment: the scale band, where the 2.0m by 2.0m footprint is drawn to scale beside a person and a car so you can judge whether it fits.

The Delivery

Risk reversal first. Documentary, built on the real crane and truck photography, because the corpus says the blockers are trust ones rather than price ones.

Buying a Spa FAQ

All 24 of your published questions and answers rebuilt in the new design: searchable accordions, General and Technical sections, and a talk-to-a-real-person band. Old Dixon Street address corrected to Warehouse Circuit.

Truck curtain design

Four livery directions for the new delivery truck as dimensioned 1:10 artboards, including client-direction D with curtain QRs and production .ai downloads: driver and passenger curtains, rear doors with a real trackable QR, and the nose cone. Constraint overlays and distance checks included.

The revised homepage

Rebuilt on your feedback plus a six-competitor teardown (Alpine, Sapphire, Spa World, Just Spas, Jacuzzi, Oasis). Real customer photos, real footage, plain headlines, no filtering. Video hero from the actual Reef Platinum.

The Flagship Store

Range-first commerce front door. Three series doors up top, best-seller feature with real video, warranty proof band, full 14-spa rail, real reviews.

The 30-Second Finder

The homepage is a decision engine. Answer three quick questions (people, power, budget) and the 14-spa range live-filters in front of you.

The Showroom

Cinematic editorial brand story. Full-bleed spa film, numbered chapters: the range, the warranty story, 530 reviews, the Yatala showroom.

Accessories

Category hub (covers and lifters, steps, trays, ambience, cleaning, tech) drilling into per-category product lists, with the find-your-cover picker on the covers page.

Chemicals

Water care by category: water balance, sanitisers, test and measure, clean and maintain. All 13 products with live pricing.

Parts

All 36 parts across jets, waterfalls, controls, heaters, fittings, filters and electrical, each category with its own product list.

Collections in your site

New collections design spliced into your live Dawn theme (real header, nav & footer). Top-down imagery, alternating shell colours, faceted filters. Switcher previews accent colours.

Product page in your site

New Manly Deluxe PDP inside your live theme. Top-down primary image, Zip + humm finance, refundable-deposit option, full warranty rundown. Switcher previews accent colours.